All Certificate and Diploma Programs Pathway Programs Online Programs

New Canada Tourism Strategy Made to Create More Jobs and Boost Revenue

September 18, 2020


Canadian tourism is at its best, and it’s going to keep growing with international and domestic travel expected to increase by 2% this year. This is why last May 2019, the Minister of Tourism, Official Languages and La Francophonie Mélanie Joly unveiled a new tourism strategy.

They introduced the Creating Middle Class Jobs: A Federal Tourism Growth Strategy to follow the positive momentum of tourism by directing investments to this sector. It aims to encourage economic growth and create more middle-class jobs. They will do this by:

  • Investing $58.5 million to the Canadian Experiences Fund to develop tourism communities and products. Increasing revenue for local businesses, redirecting tourists from popular destinations to lesser known areas, and promoting international tourism outside the peak seasons is the main focus of this pillar. This fund also helps strengthen indigenous tourism and the development of their LGBTQ tourism. 
  • Improving government coordination by creating tourism investment groups, allowing all levels of government to collaborate and make more efficient investments. Each area would have personalized strategies that would enhance infrastructures, services, and products in the local areas. 
  • Establishing an Economic Strategy Table for Tourism, where the government would partner with industry leaders to overcome sector challenges.

With these three pillars, the Canadian government hopes to open 54,000 new jobs and increase tourism revenue by 25%, which would translate to roughly $128 billion, by 2025.

Canada recognizes the importance of tourism to economic growth, and this new strategy will create wonderful opportunities for those rural and remote areas. Currently, tourism is concentrated on three major cities: Toronto, Montréal, and Vancouver. This new approach to tourism will also allow small businesses to feel the effects of the country’s booming tourism and create a more diverse labor market in the tourism industry.

Are you interested in completing hospitality courses in Vancouver?

Discover the programs available at Eton College!

July 29, 2022

Duties and Responsibilities of a Flight Attendant: 3 Aspects You Need to Know

  Key Takeaways: Flight attendants have more responsibilities than simply helping passengers board a plane. They carry a lot of serious duties too. Flight
July 29, 2022

How To Hone Your Customer Service Skills in a Flight Attendant Program

  Key Takeaways: Flight attendants must be presentable, courteous, and even-tempered at all times. Everyone’s safety must be a primary concern, thus it’s necessary
July 29, 2022

Canada: Steady Demand over Next 3 Years for Hospitality Management Professionals

  Key Takeaways: The hospitality industry will fully bounce back in 3 years time The demand for hospitality industry workers is on the rise
July 29, 2022

6 Reasons To Take Flight Attendant Training Programs

  Key Takeaways: A flight attendant training program leads to many exciting careers in aviation and customer service. Flight attendants and related professionals enjoy



604-677-ETON (3866) or 604-569-3896



604-677-ETON (3866) or 604-569-3896