Business Administration Major in Travel & Tourism

Curriculum

In-Class | Distance | Blended
Duration: 16 Months
Hours: 1466 Hrs. including 1196 Hrs. (Instructional)  270 Hrs. (Co-op Experience)
1. College English 
Duration: 48 Hrs.
Prerequisites: None

• Develop superior English proficiency, which is essential in business settings.
• Demonstrate knowledge and appropriate use of formal versus informal English.
• Write an effective business memo, email, and letter.
• Practice writing effectively under time constraints.
• Write coherent and cohesive paragraphs.

2. English Composition 
Duration: 48 Hrs.
Prerequisites: None

• Understand various types of essays.
• Develop skills important to research and writing academic essays.
• Learn writing disciplines.
• Detect common grammatical mistakes in their writing and in editing exercises.
• Cite source material according to APA standards.

3. Introduction to Accounting 
Duration: 48 Hrs.
Prerequisites: None

• Learn to solve business-related problems that involve simple algebra.
• Describe the objectives of financial reporting.
• Explain the accounting cycle, from journaling up to financial statement preparation.
• Use accounting information systems.
• Analyze financial information for business decisions.

4. Introduction to Business Management 
Duration: 48 Hrs.
Prerequisites: None

• Introduction on Canadian business environment
• Understand important ethical issues in business decisions.
• Examine the social, economic, technological, and political/legal elements of the business environment.

5. Introduction to Computers
Duration: 48 Hrs.
Prerequisites: None

• Operate word processing, presentation, and spreadsheet software applications, and business tools.
• Learn to research effectively and accurately.
• Learn to utilize Windows Operating System procedures.
• Understand household and business computer hardware and networks.

6. Introduction to Marketing 
Duration: 48 Hrs.
Prerequisites: None

• Understand the role and importance of marketing.
• Explain the role of ethics and CSR in marketing.
• Learn analytical and research methods for marketing strategy.
• Analyze marketing mix, strategy, and consumer behavior.
• Develop effective plans and campaigns and evaluate their results.

7. Organizational Behaviour 
Duration: 48 Hrs.
Prerequisites: None

• Explain organizational behavior.
• Learn organizational behavior’s concepts and trends.
• Develop critical insight around predictive theories of reality to help understand how organizations can better control events effectively.

8. Principles of Economics 
Duration: 48 Hrs.
Prerequisites: None

• Relate economic terms based on the theory presented,
• Solve business problems using the “Supply and Demand” theory,
• Apply economic theories to personal lives from domestic and global perspectives.

9. Professional Relationship Selling
Duration: 48 Hrs.
Prerequisites: None

• Provide an introduction on the sales profession.
• Learn social, ethical, and legal decisions in sales.
• Understand consumers’ buying decisions and sales process.
• Create effective sales presentations

10. Social Responsibility, Ethics and Sustainability
Duration: 48 Hrs.
Prerequisites: None

• Explore the concepts of ethics, corporate social responsibility (CSR), and environmental sustainability
• Learn the impact of moral philosophies on human lives.
• Discuss various sustainability issues and solution proposals.
• Explore how corporate social responsibility (CSR) evolved and encompasses economic, legal, ethical, and philanthropic components.

11. LAB 101: Industry Audit Partnership Project 
Duration: 60 Hrs.
Prerequisites: None

• Collaborate with local organizations with a specific business interest.
• Perform audits and assessments
• Provide analysis and proposals for the business
• Join a BC Business Networking Organization and analyze its value.

12. LAB 102: Presentations and Public Speaking
Duration: 30 Hrs.
Prerequisites: None

• Determine a speech goal and strategies that meet the audience’s needs.
• Organize and develop material for presentations.
• Develop visual aids and practice speech wording and delivery.

13. LAB 103: Business Etiquette
Duration: 30 Hrs.
Prerequisites: None

• Develop personal and professional etiquette for career advancement.
• Understand the importance of business environment etiquette.

14. Career Prep 
Duration: 20 Hrs.
Prerequisites: None

• Understand employability skills required in the Canadian workplace
• Evaluate personal strengths, weaknesses, opportunities, and threats
• Understand the process of securing a position in a company.

15. Cross-cultural Tourism
Duration: 48 Hrs.
Prerequisites: None

• Understand different values, attitudes, beliefs, and behaviors of your own self and other cultures.
• Describe and explain consequences of ethnocentrism, prejudice, racism, and stereotyping.
• Learn tourists’ needs and behaviors including communications styles, individualism, power dynamics, and values.
• Design culturally sensitive tourism products and create problem-solving strategies regarding cultural differences and conflicts.

16. Destination Marketing
Duration: 48 Hrs.
Prerequisites: None

• Understand the fundamentals of marketing, structures, and functions, and its application to destination marketing and management organizations or DMO
• Discuss the importance of sales, advertising media, public relations and social media in integrated marketing communications for destination development 
• Learn to do market research and create marketing plans for destination brands.

17. Ethics & Sustainable Tourism
Duration: 48 Hrs.
Prerequisites: None

• Expose the learner to a variety of information, website, articles and diverging point of views on sustainable tourism. 
• Understand how ethics impacts tourism and how to manage it effectively and responsibly.
• Measure ethical tourism performance and create marketing plans.

18. Human Resources Management in Tourism
Duration: 48 Hrs.
Prerequisites: None

• Gain knowledge on human resource management plan’s components.
• Learn the responsibilities of human resource managers in the tourism industry.
• Analyze how developing work patterns impact HR concerns in the tourism sector.

19. Introduction to Tourism
Duration: 48 Hrs.
Prerequisites: None

• Hospitality Industry Fundamentals
• Analyze different types of restaurants and hotels based on features
• Explore various hotel department functions
• Discover diverse career options

20. Restaurant & Food Service Operations 
Duration: 48 Hrs.
Prerequisites: None

• Learn the restaurant and food service business’ basic knowledge, structures, types, operations, and other best practices in food production and sanitation
• Know the restaurant manager’s core responsibilities including menu planning, budgeting, staffing, training, and guest relations. 
• Research and choose adequate food service operations technology

21. Sport and Recreation Management: Laws & Risks 
Duration: 48 Hrs.
Prerequisites: None

• Learn legal issues in Canadian sport and recreation management including risk analysis, insurance, legal liability, issues in tourism and casual recreation, and professional and amateur sport participation.
• Explain risk management in adventure and high-risk tourism and practice best approaches in different environments.
• Identify the responsibilities of various levels of government in recreation risk management.

22. Technology in Travel
Duration: 48 Hrs.
Prerequisites: Transportation Fares & Costing (Recommended)

• Learn how to operate a Global Distribution System (GDS), also called a Computerized Reservation System (CRS). 
• Accomplish two (2) computer-based training module courses from Vocational Instruction and Software, Incorporated (VIASINC) for the SABRE reservations system.
• Learn to create bookings, encode-decode cities and airports, display flight schedules, create Passenger Name Record (PNR) using case studies.

23. Tourism Geography 
Duration: 48 Hrs.
Prerequisites: None

• Understand basic geographical concepts of the world
• Identify key major attractions and destinations
• Learn the essentials for traveling
• Familiarize the different systems used globally when traveling

24. Tourism Office Operations
Duration: 48 Hrs.
Prerequisites: None

• Understand the fundamentals of travel agency operations.
• Explain how regulatory reforms, competitive markets, and automation have affected travel agencies.
• Learn airline regulations, aircraft routes, types, airline agreements, and other activities influencing airfares.

25. Tourism Product & Service Operations 
Duration: 48 Hrs.
Prerequisites: None

• Get to know various tourism products including surface and ground Transportation (rail, car rental and motor coach companies), accommodation, cruise industry, tour operators, and events. 
• Understand the importance of the different modes of surface transportation to the tourism industry and issues related to them.
• Learn how to research suppliers while evaluating costing models (MNEs) in creating itineraries.

26. Transportation Fares & Costing 
Duration: 48 Hrs.
Prerequisites: None

• Gain overview of domestic, trans-border, and international air tariff structures, applicable taxes, currency, and ticketing processes. 
• Learn to interpret and apply domestic fare and rule displays
• Understand international fare systems and elements of mileage systems.

27. Practicum 
Duration: 270 Hrs.