Privacy Policy

Eton College Canada Inc. ("Eton College", "we", "us", or "our") is committed to protecting the privacy and confidentiality of personal information collected, used, and disclosed in the course of its business as a registered private training institution in the Province of British Columbia.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in connection with the website located at https://etoncollege.ca and its subdomains, including the learning management system at https://learn.etoncollege.ca (collectively, the "Website"), as well as in connection with the application, admission, enrolment, and educational services we offer (collectively, the "Services").
This Privacy Policy is governed by, and is intended to comply with, the Personal Information Protection and Electronic Documents Act (Canada) ("PIPEDA") and the Personal Information Protection Act (British Columbia) ("BC PIPA"), as applicable.

By accessing or using the Website or the Services, you acknowledge that you have read, understood, and consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not consent, you must not use the Website or the Services.

1. SCOPE AND APPLICATION
This Privacy Policy applies to personal information about identifiable individuals collected, used, or disclosed by Eton College in connection with the Website and the Services, including information about prospective applicants, applicants, students, alumni, parents and guardians, sponsors, agents, employer training participants, website visitors, and other individuals who interact with us through the Website.
This Privacy Policy does not apply to (i) personal information of Eton College employees, contractors, or agents collected, used, or disclosed for the purpose of establishing, managing, or terminating an employment or service relationship, which is governed by separate internal policies; or (ii) information that has been anonymized or aggregated such that it cannot reasonably be associated with an identifiable individual.
2. WHAT IS PERSONAL INFORMATION

“Personal Information” means information about an identifiable individual, but does not include the name, title, business address, or business telephone number of an employee of an organization, except where applicable law provides otherwise. This Privacy Policy uses the term “Personal Information” consistently with PIPEDA and BC PIPA.

3. PERSONAL INFORMATION WE COLLECT
Depending on your interaction with us, we may collect the following categories of Personal Information:
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CategoryExamples
Identification & Contact
  • Full name, date of birth, gender
  • Email address, telephone number, postal address
  • Country of residence, citizenship
Driver Licensing & ICBC
  • Driver's licence number and class (Class 1–5)
  • Learner's licence details
  • Driver abstract / driving record
  • ICBC road test results and examiner reports
  • Endorsement records (Air Brakes, etc.)
Government & Immigration
  • Passport number, study permit / visa details, immigration status (international applicants)
  • Social Insurance Number (only where required by law)
Educational Background
  • Prior academic transcripts, certificates, diplomas
  • Language proficiency results (e.g., IELTS, TOEFL, CELPIP)
  • Letters of recommendation, personal statements
Application, Booking & Enrolment
  • Program of interest, application status, decisions
  • Enrolment Contract data, attendance records, lesson logs, grades
  • Booking history, cancellations, no-show records
  • Disciplinary, academic standing, and graduation records
Financial
  • Tuition, lesson, road test, and other fee payment records
  • Billing address, partial payment-card data (last 4 digits, expiry)
  • Sponsor / financial aid / WorkBC / band / agency funding information
Sensitive (where provided)
  • Medical / accessibility information voluntarily provided to support reasonable accommodation
  • Medical certificates required for certain driver training programs (e.g., Class 1, 2, 4)
  • Information regarding criminal record checks, where required (e.g., addictions, social services, healthcare programs)
In-Vehicle & Operational
  • Lesson route data, vehicle telematics, dash-cam recordings (where applicable)
  • Instructor evaluation notes, road test scoring sheets
  • Incident or accident reports during training
Career & Alumni
  • Employment history and outcomes
  • Testimonials, photographs, video, and audio recordings (where consent provided)
Technical & Usage
  • IP address, device identifiers, browser type, operating system
  • Log data, referring URLs, access timestamps, pages viewed
  • Cookies and similar technologies (see Section 9)
Communications
  • Enquiries, correspondence, chat transcripts, call recordings (where notice is provided)
  • Feedback, complaints, and survey responses
We do not knowingly collect Personal Information from children under the age of 13. Where a User is under the age of majority (19 in British Columbia), we rely on the consent of a parent or legal guardian for the collection, use, and disclosure of Personal Information.
4. HOW WE COLLECT PERSONAL INFORMATION
We collect Personal Information through:
  •  Forms submitted on the Website (e.g., application, request information, schedule a tour, contact us, employer training enquiries);
  • User Account registration and use of the Eton Online learning management system;
  • Online payment transactions through our third-party payment processors;
  • Correspondence by email, telephone, and other communications channels;
  • Authorized education agents, recruiters, and pathway partners;
  • Employers and sponsors (in respect of employer training and sponsored students);
  • Government and regulatory authorities, where required or permitted by law;
  • Publicly available sources, such as professional networking sites, where you have made information publicly available; and
  • Automated technologies, including cookies, pixel tags, and analytics tools.
5. PURPOSES FOR WHICH WE USE PERSONAL INFORMATION
Consistent with the Accountability, Identifying Purposes, and Limiting Collection principles under Schedule 1 of PIPEDA and the corresponding obligations under BC PIPA, we collect, use, and disclose Personal Information only for purposes that a reasonable person would consider appropriate in the circumstances. These purposes include:
  • Processing applications and assessing eligibility for admission to a Program;
  • Communicating with applicants, students, and prospective students about Programs, admission decisions, and Eton College;
  • Entering into and administering Enrolment Contracts;
  • Processing payment of tuition and other Fees, including refunds;
  • Delivering Programs, including instruction, assessment, attendance tracking, and credentialing;
  • Providing student services, including academic, career, and accessibility support;
  • Administering the Eton Online learning management system and other Services;
  • Complying with regulatory requirements applicable to private training institutions in British Columbia, including the Private Training Act, the Private Training Regulation, and PTIRU directives;
  • Responding to enquiries, complaints, and disputes;
  • Engaging with alumni, including reasonable career, networking, and fundraising communications;
  • Protecting the safety, security, and integrity of the Website, the Services, and our community;
  • Detecting, preventing, and investigating fraud, misuse, or unauthorized activity;
  • Conducting research, analytics, and quality improvement (using de-identified or aggregated data wherever feasible);
  • Marketing Programs and related Services to prospective applicants, subject to your consent and right to withdraw consent at any time; and
  • Complying with applicable laws, court orders, regulatory requests, and lawful demands.
6. CONSENT
6.1 Form of Consent
We obtain consent for the collection, use, and disclosure of Personal Information at the time of collection, or beforehand, except where collection, use, or disclosure without consent is permitted or required by law. Depending on the sensitivity of the information and the context, consent may be obtained in writing, electronically (e.g., by acceptance of these Terms or this Privacy Policy), orally, or by way of a User's clear conduct.
6.2 Implied Consent
Where appropriate and permitted by law, we may rely on implied consent for the collection, use, or disclosure of Personal Information for purposes that are reasonably obvious from the context of the interaction, including the use of contact information to respond to an enquiry submitted through the Website.
6.3 Withdrawal of Consent
Subject to legal or contractual restrictions and reasonable notice, you may withdraw your consent to the collection, use, or disclosure of your Personal Information at any time by contacting our Privacy Officer at the address provided in Section 14. Withdrawal of consent may, depending on the circumstances, prevent us from continuing to provide certain Services. We will inform you of the implications of withdrawal at the time you make such a request.
6.4 Marketing Communications
We comply with Canada's Anti-Spam Legislation (CASL) in our commercial electronic communications. You may unsubscribe from marketing communications at any time using the unsubscribe link in the relevant communication or by contacting us. Withdrawal from marketing communications does not affect transactional or service-related communications.
7. DISCLOSURE OF PERSONAL INFORMATION
We may disclose Personal Information to the following categories of recipients, in each case subject to appropriate contractual and security safeguards:
  • Service providers and processors: payment processors, hosting and cloud infrastructure providers, learning management system providers, CRM and email providers, analytics providers, and professional advisors (legal, accounting, and audit), engaged to perform services on our behalf;
  • Pathway and academic partners: post-secondary institutions and corporate partners with which Eton College has academic articulation, transfer credit, or pathway arrangements, where the disclosure is necessary to administer such arrangements;
  • Education agents and recruiters: authorized representatives who introduced you to Eton College, for application administration purposes;
  • Sponsors and employers: sponsors, employers, and funding agencies where required for sponsored or employer-funded enrolment, with your consent;
  • Regulatory authorities: PTIRU, the Ministry of Post-Secondary Education and Future Skills, Immigration, Refugees and Citizenship Canada (IRCC), the Canada Revenue Agency, Statistics Canada, and other government bodies, where required or permitted by law;
  • Law enforcement and legal process: where required or permitted by law, including in response to subpoenas, court orders, or other legal process, or to investigate or prevent fraud, security incidents, or other unlawful activity;
  • Corporate transactions: in the context of an actual or prospective merger, acquisition, sale of assets, financing, or insolvency proceeding involving Eton College, in each case subject to confidentiality undertakings and applicable law; and
  • With your consent: to any other party with your express consent or at your direction.
8. STORAGE AND CROSS-BORDER TRANSFERS
Personal Information collected by Eton College is primarily stored on servers located in Canada. However, certain service providers we rely upon may store, process, or access Personal Information in jurisdictions outside Canada, including in the United States and other countries. When Personal Information is processed outside Canada or British Columbia, it may be subject to the laws of those jurisdictions, including lawful access by foreign courts, law enforcement, or national security authorities.
Where we transfer Personal Information to a service provider for processing, we use contractual and technical measures designed to provide a comparable level of protection to that required under PIPEDA and BC PIPA, including data processing agreements, confidentiality obligations, and security commitments. By using the Services, you acknowledge and consent to such transfers.
9. COOKIES, ANALYTICS, AND ONLINE TRACKING
9.1 Cookies
We and our service providers use cookies, pixel tags, web beacons, and similar tracking technologies to operate the Website, remember preferences, analyze usage, support marketing, and measure campaign effectiveness. Cookies are categorized as follows:
  • Strictly necessary: required for core functionality, including session management, security, and authentication.
  • Functional: used to remember choices you make and to enhance your experience.
  • Analytics & performance: used to understand Website usage and improve performance (e.g., Google Analytics, Site Kit by Google, Google Tag Manager).
  • Advertising: used to deliver relevant advertising and to measure campaign effectiveness (e.g., Meta/Facebook Pixel).
9.2 Managing Cookies
Most web browsers allow you to control cookies through browser settings. You may also manage cookie preferences through any cookie banner or preference centre made available on the Website. Disabling certain cookies may impair Website functionality.
9.3 Do Not Track
The Website does not currently respond to Do Not Track ("DNT") signals, given the absence of a uniform industry standard for such signals.
10. RETENTION OF PERSONAL INFORMATION
We retain Personal Information only for as long as is reasonably necessary to fulfil the purposes for which it was collected, including any legal, regulatory, accounting, audit, or reporting requirements applicable to private training institutions in British Columbia. Retention periods include:
  • Student records of the School of Business and Human Studies — retained in accordance with the Private Training Act (British Columbia), the Private Training Regulation, and any applicable PTIRU directives;
  • Student records of the School of Transportation and Trades — retained in accordance with applicable RoadSafetyBC and ICBC requirements and our internal records-retention schedule;
  • Financial and tax records — retained for the period prescribed under applicable Canadian tax legislation;
  • Application records of unsuccessful applicants — retained for a reasonable period for audit and dispute purposes;
  • Motor vehicle incident, accident, or insurance claim records — retained for the period necessary for the investigation, defence, and resolution of any claim and for any limitation period applicable thereto; and
  • Marketing and Website analytics data — retained for the duration necessary for the relevant marketing or analytics purpose.
When Personal Information is no longer required, it is securely destroyed, erased, or anonymized in accordance with our internal retention and disposal policies and in compliance with section 35 of BC PIPA.
11. SAFEGUARDS AND SECURITY
We implement physical, technical, and administrative safeguards designed to protect Personal Information against loss, theft, unauthorized access, disclosure, copying, use, modification, or destruction. These safeguards are calibrated to the sensitivity of the information, the format in which it is held, and the means of storage and include:
  • Access controls and role-based permissions for personnel, instructors, and contractors;
  • Encryption in transit (e.g., TLS) and, where appropriate, encryption at rest;
  • Use of reputable third-party processors with documented security practices for payment processing, hosting, and online Booking;
  • Confidentiality and privacy training for personnel handling Personal Information;
  • Contractual privacy and security obligations on service providers;
  • Incident response and breach notification procedures consistent with PIPEDA’s Breach of Security Safeguards Regulations and BC PIPA; and
  • Periodic review of safeguards and information-handling practices.
Notwithstanding our safeguards, no method of transmission over the internet or method of electronic storage is fully secure. We cannot guarantee absolute security but will respond to confirmed material breaches in accordance with applicable law, including notification to affected individuals and the relevant regulator (the Office of the Privacy Commissioner of Canada and/or the Office of the Information and Privacy Commissioner for British Columbia) where required.
12. YOUR RIGHTS
Subject to applicable law, you have the following rights in respect of your Personal Information:
  • Right of access: to be informed of the existence, use, and disclosure of your Personal Information, and to access that information, subject to the exceptions set out in PIPEDA and BC PIPA.
  • Right of correction: to challenge the accuracy and completeness of your Personal Information and to request that it be amended as appropriate. Where we agree, we will correct the information; where we disagree, we will annotate the file to reflect the request.
  • Right to withdraw consent: to withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, as described in Section 6.3.
  • Right to information about disclosures: to request information about the names of organizations to which your Personal Information has been disclosed by us during the preceding year (under section 23(1)(c) of BC PIPA, where applicable).
  • Right to complain: to file a complaint with our Privacy Officer or with the relevant regulatory authority, as set out in Section 14.
We will respond to verifiable requests within the timelines required by PIPEDA and BC PIPA (generally within thirty (30) days of receipt of a written request, with extensions in limited circumstances permitted by law). We may charge a minimal fee for an access request only where permitted by BC PIPA, and we will provide a written estimate before proceeding.
13. THIRD-PARTY WEBSITES AND SERVICES
The Website may contain links to third-party websites and services, including pathway partners, social media platforms, and online learning platforms. This Privacy Policy does not apply to such third-party websites or services. We encourage you to review the privacy policies of any third party before providing your Personal Information.
14. PRIVACY OFFICER AND CONTACT INFORMATION
Eton College has designated a Privacy Officer who is accountable for compliance with this Privacy Policy and applicable privacy laws. Questions, concerns, complaints, or requests in respect of this Privacy Policy or your Personal Information may be directed to:

Privacy Officer — Eton College Canada Inc.
333 Terminal Avenue, Suite 305
Vancouver, British Columbia, V6A 4C1, Canada
Telephone: +1 (604) 677-3866
Email: inquiry@etoncollege.ca

15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. Updated versions will be posted on the Website with a revised "Last Updated" date. Where changes are material, we will provide additional notice as appropriate, including (where required) by obtaining renewed consent.